Essential information

Key stage: 
Key Stage 3, Key Stage 4, Post-16
Location: 
National Maritime Museum, Queen's House
School subject: 
Leisure & tourism

High-quality content and resources for Travel and Tourism in the classroom, particularly BTEC and Applied A-level.

Classroom activities

The National Maritime Museum welcomes over 1.5 million British and international visitors every year and is one of London’s top ten heritage attractions.

This flexible package of high-quality content, ideas and resources has been designed to support you in delivering Travel and Tourism in the classroom, particularly BTEC and Applied A-level.

Lesson ideas

Activity 1: How does the Museum provide for different customer needs?

Using the website and these online resources have your students research the National Maritime Museum’s offer for a selection of different customer types. Have them complete the worksheet below and write a review of the Museum aimed at one of the customer types.

Download below: How does the Museum provide for different visitor needs? – student worksheet (Word)

Activity 2: Promoting the Museum

Students analyze a press ad from Royal River: Power, Pageantry & the Thames and then write a brief for creating their own advertisement aimed attracting more young people to the National Maritime Museum.

Download below: Promoting the Museum – student worksheet (Word)

Royal River: Anatomy of a Campaign

Learning outcomes

Students will gain a greater understanding of how high customer service standards are delivered at Royal Museums Greenwich to meet the needs of a variety of internal and external customers.

They will also develop skills to define customer needs and identify the appropriate marketing communication channel and media to meet those needs.