High-quality content and resources for Travel and Tourism in the classroom, particularly BTEC and Applied A-level.
The National Maritime Museum welcomes over 1.5 million British and international visitors every year and is one of London’s top ten heritage attractions.
This flexible package of high-quality content, ideas and resources has been designed to support you in delivering Travel and Tourism in the classroom, particularly BTEC and Applied A-level.
Activity 1: How does the Museum provide for different customer needs?
Using the website and these online resources have your students research the National Maritime Museum’s offer for a selection of different customer types. Have them complete the worksheet below and write a review of the Museum aimed at one of the customer types.
Download below: How does the Museum provide for different visitor needs? – student worksheet (Word)
Activity 2: Promoting the Museum
Students analyze a press ad from Royal River: Power, Pageantry & the Thames and then write a brief for creating their own advertisement aimed attracting more young people to the National Maritime Museum.
Download below: Promoting the Museum – student worksheet (Word)
Students will gain a greater understanding of how high customer service standards are delivered at Royal Museums Greenwich to meet the needs of a variety of internal and external customers.
They will also develop skills to define customer needs and identify the appropriate marketing communication channel and media to meet those needs.