Joint promotions

Joint promotions are an effective way for travel and tourism organisations to share marketing costs, reach a wider audience, and offer 'added value' to targeted customers.

The examples shown were a double, joint promotion between five major museums in London and two train companies.

• The artwork on the front cover is based on a joint promotion between the museums, and highlights free admission.
• The promotion was then used by two train companies in a special offer to attract passengers into London.

Both covers are reproduced with kind permission from E-Designs.