A National Maritime Museum Case Study

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Essential information

Key stage: 
Key Stage 3, Key Stage 4, Post-16
National Maritime Museum, Queen's House
School subject: 
Leisure & tourism

Explore the role of customer service and marketing at one of the country’s premier museums and heritage attractions.

Learning aims

Students develop their understanding of the National Maritime Museum as a visitor attraction through investigating its customer service provision and marketing activities.

What’s in this resource?

Two films on customer service, a promotional campaign case study, key museum documents and resources and lesson ideas all designed to support you in delivering engaging activities in the classroom.

Activities complement the on-site Travel and Tourism session. 

About the museum

For teachers

Study Units