A National Maritime Museum Case Study

Half marathon notice

Visitor notice: On Sunday 4 March Cutty Sark and the museum car park will be closed for the Vitality Big Half Marathon. All other museums will be open as normal and DLR and rail links will be running. Find out about road closures

Essential information

Key stage: 
Key Stage 3, Key Stage 4, Post-16
National Maritime Museum, Queen's House
School subject: 
Leisure & tourism

Explore the role of customer service and marketing at one of the country’s premier museums and heritage attractions.

Learning aims

Students develop their understanding of the National Maritime Museum as a visitor attraction through investigating its customer service provision and marketing activities.

What’s in this resource?

Two films on customer service, a promotional campaign case study, key museum documents and resources and lesson ideas all designed to support you in delivering engaging activities in the classroom.

Activities complement the on-site Travel and Tourism session. 

About the museum

For teachers

Study Units