No 22. from Players cigarette cards, second series of 25, 'Polar Exploration'. The front shows Amundsen in polar clothing captioned: 'Player's Cigarettes CAPTAIN AMUNDSEN'. The reverse is entitled: The Norwegian Antarctic Expedition, 1910-12. Capt. Roald Amundsen, Discoverer of the South Pole. Captain Amundsen is a typical Norwegian, and a typical sailor. He is the beau ideal of a Polar explorer. Strong, skilful and daring; possessed of a keen sense of humour, and with kindly steel blue eyes, he soon endears himself to those who are fortunate enough to claim him as a shipmate or a friend. Amundsen's achievements in the field of Polar travel place him amongst the foremost explorers the world has known. He knows not the meaning of the word failure, but with all his triumphs he remains the most modest of men.'