Creating global opportunities : Mµrsk line in containerisation 1973-2013 /Chris Jephson and Henning Morgen.

This book concentrates on the rapid growth of Maersk's container business from 1973 when the company decided to enter and focus on this market. Drawing on the company's archive material and interviews with industry experts and employees, the book details the strategic business planning and decisions necessary and resulting corporate restructuring. Set against the wider global context, key industry developments are highlighted and supported by data from The Economist Intelligence Unit. Key acquisitions by Maersk including those with Sea-Land and P&O NedLloyd are covered in depth.